Julian Hakes: reinventing shoe design
the original Mojito shoe
Julian Hakes has a deeply rooted past in design and innovation. His ‘Mojito” shoe concept was first seen on Dezeen, a award winning magazine that features influential architecture and design with over 3 million visits monthly.
This is a original prototype for a shoe, is so virtually stunning and consisted of carbon fiber laminated with rubber on the outer shell and leather of the inside of the shoe.
Meline Katchi of INdustrie Footwear:
Trying on the infamous Hakes Shoe at MAgic: Las Vegas
Here, I am again, Meline Katchi, trying on the mojito shoe, I mean, aesthetically you can't even compare it to the makings of a typical shoe. The design is unreal and stunning, it almost seems to gently cup your foot, without squeezing it (as we experience in most high heel shoes). The mot interesting aspect of this shoe is that it doesn't have the formal "metal" or "carbon fiber" shank inserted between the heel and the forefront. Quite impressive.
Julian Hakes, London:
FN Platform: MAgic MARKET WEEK, Las Vegas 2013
JULIAN HAKES , New boots exposed:
FN PLATFORM: MAGIC MARKET WEEK, LAS VEGAS 2013
Meline Katchi (Industrie Footwear) Julian Hakes
FN platform: Magic Market Week, Las Vegas 2013
As soon as design and shoe lovers saw the concept for the Mojito shoe, Mr. Hakes creation went viral and he became a sensation overnight.
Julian's past as a professional architect focusing in bridge design made him well equipped to join the Footwear Industrie.
As you may know by now, I am obsessed with anything shoe related and a huge fan of Julian Hakes.
I was able to meet the charismatic Mr .Hakes and at his assistance, try on the Mojito’s at WWD Magic Market Week, as part of FN Platform. As you can see by the picture, his enthusiasm is uber contagious, as he is making me crack up while I was trying to interview him for the story. He definitely deserves the success, as his fantastic personality, skill in design and knack for even doing most of his own marketing at FN Platform as part of the British Invasion Sector of designers is astonishing.
JULIAN HAKES , London:
FN PLATFORM: MAGIC MARKET WEEK, LAS VEGAS 2013
Click on the image to watch:
revealing insider concepts of the shoe
Image source: Julianhakes.comJULIAN HAKES, London:
winner of the drapers footwear award 2012
JULIAN HAKES Spread the love
FN PLATFORM: MAGIC MARKET WEEK, LAS VEGAS 2013
The shoes come in a HUGE variety of bold colors, as well as one that looks like it was literally stamped out of a gorgeous walnut wood. It was admirable how much work and effort he put into making this concept into a real product we can now purchase internationally.
I love how when you connect the two shoes together and they make a artistic looking heart. This is possible because of the unusual design of removing the traditional 'shank' of a high heel shoe and reinforcing the pressure points, such as the forefront of the shoe (where the ball of the foot rests) and the heel of the shoe. Regardless of what you may think, these shoes are definitely comfortable and walkable, they literally allow your feet to just rest in them. Three cheers to Julian Hakes. Industrie Footwear approved.
